Foam, Photography Museum — July 2024
Screens above the visitors desk at the entrance hall of the museum, 2024 © Lotte Klösters-Gremillet.




 Foam, Photography Museum Amsterdam
Communications & Marketing



Description:Foam is an international and multifaceted photography museum in Amsterdam that was founded in 2001. Through a wide range of activities, including exhibitions, publications, debates, and educational programs, the museum continually seeks new ways to present exceptional photography. They publish a magazine (Foam magazine) that appears twice a year and organize a Talent Call to highlight new, relevant artists, helping them develop their careers in photography.

Over a six-month period, I interned in the Communications & Marketing Department. This small team works closely with other departments within the museum, which gave me valuable insight into how a museum operates. It also allowed me to take on a wide range of responsibilities.

 Within my department, I was responsible for creating content for exhibitions and events, updating website pages, editing videos, designing flyers and posters, and developing a new menu design. I worked with templates and helped create new ones to ensure the organisation’s brand identity remained consistent.

In addition, I collaborated with other departments by assisting curators with exhibitions, communicating with partners, and welcoming guests during exhibition openings.
Menu design






Click on the menu to see an image of how it looks like in real life



Through multiple feedback loops, I created a new menu for the museum. It has two versions that differentiate each other by color and language. The reason these were chosen was that it a strong reference to the design system of the museum. Prior versions (right) were inspired by different and more playful formats. 


Click on the menus to see another concept that did not get used





Digital Exhibition




In collaboration with the Curatorial department, I produced the online exhibition Polaroid in Multiple Perspectives. This exhibition was in partnership with Polaroid and encompasses four workshops which were given by polaroid photographers. Through the use of Miro, a prototype was designed and through the website builder Storyblok, I turned it into a highfidelity website. 








Museum animations
 
During my internship I created a lot of animations for in-house screens, newsletters, the website or for social media purposes. They were created through Adobe Premiere Pro, most of the time 9:16 and lasted around half a minute. See some examples below
















 
is a Communication Designer with a strong interest in storytelling and exhibition design. Holding a Bachelors Degree from the University of Applied Sciences in Utrecht and having done multiple valuable traineeships at acclaimed institutions, nationally and internationally. 

He likes to design with human connection in mind and to combine analog and digital techniques in his work. He moves between Berlin and Amsterdam.

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